In the past few years, digital advertising has been developing at a rapid pace that it is more and more widely adopted by business users. As digital advertising requires a wide range of skills, it is challenging for digital advertising companies to find the right person to conduct a digital advertising campaign and recruit new blood for the industry. On the other hand, it is difficult for fresh graduates to find a job position in the industry since they normally lack the relevant industry experience which is preferred by many digital advertising companies.

With the funding support from the CreateSmart Initiative (“CSI”) of Create Hong Kong office (“CreateHK”) of the Government of the Hong Kong Special Administrative Region, the 2nd Hong Kong Digital Advertising Industry Fresh Graduate Support Scheme (“The Scheme”) is organized again this year with below objectives :

• To encourage digital advertising companies to employ and train fresh graduates who aspire to develop their career in the industry
• To attract new blood to enter the industry which in turn help foster the development of the industry by nurturing more well-equipped digital advertising talents